願景 Vision

成為具有中國文化特色的著名商學院。

To become a renowned business school featuring Chinese culture.

 

使命 Mission

促進創新與學習，具有中國文化內涵的高品質商學研究和教育環境。

To create a high quality business education and research environment with abundant Chinese culture to facilitate learning and innovation.

 

為達到此一使命，我們致力於，

In keeping with this mission, we aim to：

• 使學生俱備中國文化美德及價值觀、紮實的商學知識、道德意識、全球視野、以及創造力與思考能力。

        Prepare our students with Chinese virtues and values, solid business knowledge,

        ethical awareness, global vision, and creative and critical thinking.

• 對商業教育、學術界、產業界、和社會皆有正向影響力。

        Make impacts on business education, academic community, industrial practice,

        and society.

 

學習目標 Learning Goals

商學院的教育目標是使學生俱備，

The education goals of College of Business are to prepare students with,

• 全球視野。

        Global vision.

• 紮實的商學知識。

        Solid business knowledge.

• 創造力與思考能力。

        Creative and critical thinking.

• 良好的倫理道德素養、中國美德和價值觀。

        Ethical awareness, Chinese virtues and values.

            

策略 Strategy

• 與本地和跨國企業建立緊密聯繫。

        To develop strong links with businesses-local and multinational.

• 與學術機構建立緊密聯繫。

        To formulate closer ties with our fellow academic institutions.

• 善盡社會責任，積極參加社會活動與服務工作。

        To actively participate in community activities and services for the sake of social

        responsibility.

• 建立以中國傳統文化美德為根基的教育環境。

        To construct an education setting based on traditional Chinese culture that is at

        the same time warm, courteous and friendly to all.

• 鼓勵創造力與思考力的研究及學習環境。

        To create an innovative college campus.

• 參與各項活動，對於商業教育、學術界、產業界、和社會產生正向影響。

        To make impacts on business education, academic community, industrial

        practice, and society by engaging in outside activities.